What is x4?
A 60 minute, HIIT-style workout with four fitness components
Bridging the gap between HIIT and functional fitness
X4 was intentionally created to provide a holistic fitness option in a supportive group atmosphere. Unlike many group fitness gyms, X4 gives a consistent variety of anaerobic and aerobic training so athletes get a more well-rounded workout and never get bored.
OUR STORY
OUR STORY
who is x4 For?
Created for any athlete, at any fitness level
X⁴ started in Homewood, AL as a HIIT class that was offered at a gym called Nexus Fitness when owner Chris Wade realized there was no comprehensive fitness option for all fitness levels. After 3 years of continued growth at Nexus, X4 became its own brand and launched its first independent studio in Mountain Brook, AL.
Sharing the perfect fitness formula with the world
The X⁴ Mountain Brook location was soon sold to a day-one X⁴ member, which ultimately became the first franchise of location. About 1 year later, the 2nd and 3rd franchise locations were opened in Homewood and downtown Birmingham, respectively. X⁴ Fitness is growing at a rapid pace and will be coming soon to a city near you!
MEET THE OWNERS
MEET THE OWNERS
Chris Wade
FOUNDER, co-owner
Chris grew up in Newnan, GA and played college football at Clemson University. He developed the X⁴ methodology at his gym Nexus Fitness in 2018 and ultimately launched the X⁴ Fitness franchise in 2022. Chris has been in the fitness world his entire career and thoroughly enjoys the challenges of entrepreneurship.
Ben Powell
Co-owner
Ben hails from Tuscaloosa, AL, where he started working out and coaching at the age of 14. Those formative years developed his passion for fitness and scaling fitness businesses. Ben oversees the day-to-day operations of X⁴ studios and loves finding ways for gym owners to save time and effort in order focus on their members.
Interested in opening an X4 studio in your community?
Fill out the form below, and we’ll get in touch ASAP.
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