Our Story

X4 is just a gym, but to us, that’s a good thing.

We’re dedicated to giving our members an efficient workout to get—and stay—in shape for what we value most: our lives outside the gym. Our formula works: a 50-minute instructor-led workout backed by science, tested by athletes, and loved by real people. No class is the same, so workouts stay fresh and you stay inspired. X4 offers accountability, energy, and peace of mind knowing you don’t have to come up with your own routine. We work out together, but our journeys are our own. Our only competition is yesterday.

At X4, we work hard without overthinking. We get in, work out, and get back out to the lives we love.

Meet X4’s founder, Chris Wade

Chris Wade, founder of X4 FIT, is a former Clemson football player with a lifelong passion for people and fitness. Armed with a degree in Business Management, Chris has spent the past 14 years building and leading successful gyms. Currently owning four gyms in Birmingham, AL, with two more set to open next year, he has established himself as a leader in the fitness industry.

Chris has meticulously designed X4 FIT with scalability at its core, creating a product and system specifically built to replicate its premium results, operational excellence, and hospitality-driven culture across multiple locations. His vision is to make high-end fitness experiences accessible and sustainable for both gym owners and members alike, fostering community and care at every level.

The Team

  • Glenn Getchell

    Chief Operating Officer

    With over 30 years of leadership experience across fitness, education, and consulting, Glenn Getchell is dedicated to helping gym owners achieve transformative growth. As the COO of X4 FIT, co-owner of Rome Strength and Fitness, and X4 Highland Park (Chattanooga). Glenn has firsthand experience implementing innovative solutions that increase efficiency, expand community impact, and drive results.

    Known for his ability to align goals with actionable strategies, Glenn brings expertise in transforming corporate culture and fostering growth across industries. He is passionate about empowering leaders to build thriving organizations while maintaining balance and purpose in their lives.

  • Jeff Holloway

    Director of New Business Development

    Jeff Holloway is a seasoned gym owner and fitness industry leader with nearly two decades of experience. As co-owner of Rome Strength and Fitness for over eleven years, he understands what it takes to build and scale a sustainable, results-driven gym. As Director of New Business Development for X4 FIT, Jeff helps gym owners create efficient systems, expand their reach, and grow without sacrificing quality of life. His approach is practical, operator-first, and grounded in real-world experience.